Yassir is the leading super app for banking, delivery, and on-demand services, on a mission to revolutionize the way daily services are provided. It currently operates in 45 cities and has secured approximately $200 million in funding from venture capital firms in Silicon Valley, Europe, and other regions.
ROLE
Product Design Manager
Generalist UI/UX
SERVICES
User Experience
User Interface Enhancement
Management
About the project
Goal
As the full-time Product Design Manager at Yassir, I spearheaded the transformation of our Food Delivery, Store, Courier, and Grocery apps. My mission was to elevate the user experience, driving increased engagement and satisfaction across various regions.
Managing high-performing team
Led a team of product designers, fostering collaboration and innovation while ensuring they had the resources to excel.
Developed a platform to track progress, deadlines, and team morale, improving efficiency by 30% and reducing missed deadlines by 25%.
Bridged Product Management and Design, streamlining workflows and enhancing task delivery speed by 40%, ensuring alignment with business goals.
Driving Engagement Through In-Depth Research
Extensive Research: Partnered with the UX team to conduct comprehensive market research and analysis. We utilized various methods, including user interviews, surveys, and competitive analysis, to gather valuable insights.
Increased Usage: Our research efforts significantly boosted app usage and user satisfaction across multiple countries. By understanding user needs and pain points, we were able to design solutions that resonated with our audience, resulting in higher engagement rates.
Innovative Redesign of Yassir’s Core Apps
User-Centric UX: Led the complete redesign of the Food Delivery, Store, Courier, and Grocery apps. Our approach focused on user-centric design principles, ensuring that each app was intuitive and enjoyable to use.
Fresh Interface: Introduced a new, user-friendly interface that simplified navigation and enhanced the overall experience. The redesign included streamlined workflows, visually appealing layouts, and interactive elements that improved user satisfaction.
Creating the SEFAR Design System
Unified Guidelines: Played a pivotal role in developing the SEFAR design system, providing a cohesive set of guidelines and components. This system ensured consistency across all Yassir platforms, creating a unified brand experience.
Streamlined Process: The SEFAR system streamlined the design process, ensuring consistency, reducing development time, and facilitating easier updates and scalability. This system allowed for faster iteration and more efficient collaboration between designers and developers.
Achievements
100,000+ Partners onboarded on Store platform
EST 20% revenue increase for redesigned grocery app
EST Average order value increase by 25%
EST Average order value increase by 25%
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Yassir Super App
OVERVIEW
Yassir is the leading super app for banking, delivery, and on-demand services, on a mission to revolutionize the way daily services are provided. It currently operates in 45 cities and has secured approximately $200 million in funding from venture capital firms in Silicon Valley, Europe, and other regions.
ROLE
Product Design Manager
Generalist UI/UX
SERVICES
User Experience
User Interface Enhancement
Management
About the project
Goal
As the full-time Product Design Manager at Yassir, I spearheaded the transformation of our Food Delivery, Store, Courier, and Grocery apps. My mission was to elevate the user experience, driving increased engagement and satisfaction across various regions.
Managing high-performing team
Led a team of product designers, fostering collaboration and innovation while ensuring they had the resources to excel.
Developed a platform to track progress, deadlines, and team morale, improving efficiency by 30% and reducing missed deadlines by 25%.
Bridged Product Management and Design, streamlining workflows and enhancing task delivery speed by 40%, ensuring alignment with business goals.
Driving Engagement Through In-Depth Research
Extensive Research: Partnered with the UX team to conduct comprehensive market research and analysis. We utilized various methods, including user interviews, surveys, and competitive analysis, to gather valuable insights.
Increased Usage: Our research efforts significantly boosted app usage and user satisfaction across multiple countries. By understanding user needs and pain points, we were able to design solutions that resonated with our audience, resulting in higher engagement rates.
Innovative Redesign of Yassir’s Core Apps
User-Centric UX: Led the complete redesign of the Food Delivery, Store, Courier, and Grocery apps. Our approach focused on user-centric design principles, ensuring that each app was intuitive and enjoyable to use.
Fresh Interface: Introduced a new, user-friendly interface that simplified navigation and enhanced the overall experience. The redesign included streamlined workflows, visually appealing layouts, and interactive elements that improved user satisfaction.
Creating the SEFAR Design System
Unified Guidelines: Played a pivotal role in developing the SEFAR design system, providing a cohesive set of guidelines and components. This system ensured consistency across all Yassir platforms, creating a unified brand experience.
Streamlined Process: The SEFAR system streamlined the design process, ensuring consistency, reducing development time, and facilitating easier updates and scalability. This system allowed for faster iteration and more efficient collaboration between designers and developers.
Achievements
100,000+ Partners onboarded on Store platform
EST 20% revenue increase for redesigned grocery app
EST Average order value increase by 25%
EST Average order value increase by 25%
Smooth Scroll
This will hide itself!
This will hide itself!
Yassir Super App
OVERVIEW
Yassir is the leading super app for banking, delivery, and on-demand services, on a mission to revolutionize the way daily services are provided. It currently operates in 45 cities and has secured approximately $200 million in funding from venture capital firms in Silicon Valley, Europe, and other regions.
ROLE
Product Design Manager
Generalist UI/UX
SERVICES
User Experience
User Interface Enhancement
Management
About the project
Goal
As the full-time Product Design Manager at Yassir, I spearheaded the transformation of our Food Delivery, Store, Courier, and Grocery apps. My mission was to elevate the user experience, driving increased engagement and satisfaction across various regions.
Managing high-performing team
Led a team of product designers, fostering collaboration and innovation while ensuring they had the resources to excel.
Developed a platform to track progress, deadlines, and team morale, improving efficiency by 30% and reducing missed deadlines by 25%.
Bridged Product Management and Design, streamlining workflows and enhancing task delivery speed by 40%, ensuring alignment with business goals.
Driving Engagement Through In-Depth Research
Extensive Research: Partnered with the UX team to conduct comprehensive market research and analysis. We utilized various methods, including user interviews, surveys, and competitive analysis, to gather valuable insights.
Increased Usage: Our research efforts significantly boosted app usage and user satisfaction across multiple countries. By understanding user needs and pain points, we were able to design solutions that resonated with our audience, resulting in higher engagement rates.
Innovative Redesign of Yassir’s Core Apps
User-Centric UX: Led the complete redesign of the Food Delivery, Store, Courier, and Grocery apps. Our approach focused on user-centric design principles, ensuring that each app was intuitive and enjoyable to use.
Fresh Interface: Introduced a new, user-friendly interface that simplified navigation and enhanced the overall experience. The redesign included streamlined workflows, visually appealing layouts, and interactive elements that improved user satisfaction.
Creating the SEFAR Design System
Unified Guidelines: Played a pivotal role in developing the SEFAR design system, providing a cohesive set of guidelines and components. This system ensured consistency across all Yassir platforms, creating a unified brand experience.
Streamlined Process: The SEFAR system streamlined the design process, ensuring consistency, reducing development time, and facilitating easier updates and scalability. This system allowed for faster iteration and more efficient collaboration between designers and developers.
Achievements
100,000+ Partners onboarded on Store platform
EST 20% revenue increase for redesigned grocery app
EST Average order value increase by 25%
EST Average order value increase by 25%
Smooth Scroll
This will hide itself!
This will hide itself!